Netherlands to take part in Shanghai World’s Fair
The Netherlands is to build a pavilion for Expo 2010, the world’s fair to be held in Shanghai. The goal is to attract at least 10% of the fair’s visitors, giving seven million people a powerful “Dutch experience”.
The cabinet has set this goal at the suggestion of Bernard Bot (Minister of Foreign Affairs) and Laurens Jan Brinkhorst (Minister of Economic Affairs).
The Dutch pavilion will be “distinctive and attractive” - for which a significant contribution is expected from the country’s creative industries.
Central government, other tiers of government (including the municipality of Rotterdam), and the Dutch market sector will together make €20 million available for building and operating the pavilion.
The official theme of Expo 2010 will be “better city, better life”. The fair will open on 1 May 2010 and last for 183 days. Its organisers expect 70 million visitors.
Source: Cabinet Press Release, 19 May 2006
